The Subtle Art Of Emasculation
We've been doing this a long time and seen a lot of things in our Grooming Lounge Barber Shops and Spas. We've seen guys answer their cell phones during massages, men ask to get unmentionable parts of their anatomy waxed (we don't do that), and even had a guy strip down to his underwear for a foot treatment (didn't want to get his pants wet).
But that said, there is one faux paus we have seen more than others that really hits our hearts hard. It's an act of trespassing so off-base, and one that happens so often, that we felt it our civic duty to stand up for all the men out there. All the men who really want to say something, but are afraid they might get in a tad of trouble with their fairer sexed partner. Here's a shout out to a certain segment of ladies from your slightly scared fellas...
HE DOESN'T NEED YOUR HELP EXPLAINING TO HIS GROOMING EXPERT/BARBER HOW HE (REALLY YOU) WANTS HIS HAIR CUT!
Don't get us wrong, we 100% respect and appreciate all the women that send their male counterparts to us via recommendations and gift certificates. It's certainly helped us to build our brand and we whole heartedly welcome your visits, suggestions and shopping time anytime. Women make the world go round.
That said, there is nothing more emasculating than a grown man being escorted back to the barber chair by his wife or girlfriend. Oh yeah, there is something worse than that. That would be when the wife/girlfriend proceeds to have dialog with the Grooming Expert, explaining in detail just how he/she wants the man's haircut to be done. This is usually accompanied by said wife/girlfriend pointing to her man as if he was a young child, grabbing his hair to show direction and rolling her eyes when her man throws in his two cents. A few of these rule-breakers will even insist on standing nearby throughout the entire haircut process to make sure all goes well. Ohhh... those poor guys.
The bottom line is that such actions make a man feel like a child, a goofus (underrated word) and make the men sitting in the other chairs feel uncomfortable as well. These few ladies have to trust that their men can handle this, and if not, that our Grooming Experts will steer them in the right direction and all will be good with the world.
We certainly know it's a very small community of ladies who participate in this kind of behavior, but please know that for your guy, it's torture. Let him have his personal grooming time and take his personal style where he chooses. We won't let him stray too far off course.
If you are one of the men affected by this, but are scared to speak out, fell free to contact our confidential e-mail hot line for one-on-one assistance by clicking here. We're kind of kidding, but kind of not.
Good luck.