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Grooming Lounge Store Window Displays

  • Look Less Ugly
    Window displays at our Grooming Lounge stores are designed to really attract attention. Some people get a kick out of them while others find them a bit odd. We're fine with either reaction as our main goal is to get people inside the door to experience what the GL is all about. This photo album showcases just a few of our favorite displays. Click on the icon above to see if they're for you.

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That's Quite A "Counter Offer"

Broken_mirrorWe don't want to seem small time, but at the end of the day us Grooming Guys know that it's the details that make the difference. It's the little things our guests notice, or don't notice, that make us stand out and makes them tell their comrades they should give the Grooming Lounge a shot.

To that end, we've recently undertaken a slow and steady remodeling process at our flagship D.C. store.  Now don't get us wrong, this store is a beaut.  That said, it's a TITAN in the men's grooming industry, a store that is humming opening to close and has had its doors open for nearly six years.  That's a lot of haircuts, shaves, massages, business manicures and more.  And with that comes a little scuffing of the wood, nicking of the floors, scratching of the paint. The worn and weathered look just doesn't fit with our brand.

So, we're stepping it up in a bunch of areas over the coming months and step #1 was to redo our barber counters in the D.C. barbershop.  While wood has been there previously, we decided to put in black granite to upgrade the vibe and match the counters at our Virginia and Atlanta outposts.  That's where we ran into a problem (it's been fixed, so don't you worry).

Seems the people at the counter top joint (who won't be named unless they refuse to touch up the things they said they would), didn't think any of the following items were necessary when installing said granite:

  • Covering the store to account for the massive amount of dust that comes with sawing a counter top.
  • Neatly placing and replacing the bevy of items that rest on the counter top (hot towel cabinets, hot lather machines, barbicide jars).
  • That if you bump a counter top into glass mirrors they will break and that it's pretty tough to cut a man's hair without a mirror.

Needless to say, it wasn't a pretty site when we opened Monday morning to dust, broken glass, no mirrors and worse.  But, as the true team we are, all pitched in and other than a few paint chips here and there (which will be fixed this weekend), the Flagship is looking better than ever.

Thanks for listening... and if you're reading this To-Be-named Counter tops, you're on four days notice.

Go groom yourself.

February 15, 2008 |