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Grooming Lounge Store Window Displays

  • Look Less Ugly
    Window displays at our Grooming Lounge stores are designed to really attract attention. Some people get a kick out of them while others find them a bit odd. We're fine with either reaction as our main goal is to get people inside the door to experience what the GL is all about. This photo album showcases just a few of our favorite displays. Click on the icon above to see if they're for you.

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Good Service Is The Best Form Of Marketing

Great_service Got a call today from an extremely aggressive advertising executive representing a local DC media outlet.  He wanted the Grooming Lounge's ad dollars and when we politely declined, the hyped-up gent went as far as to question the GL's business and marketing strategy.

"Well just how exactly do you guys expect people to find out about your company? Don't you want to grow your business?" he queried. 

While we we're put off a bit by his delivery, it was actually a really good question and method of dumbing down the Grooming Lounge's overall business philosophy. You see, when it comes down to it, our entire business plan can be simplified in one insanely simple mission:

TO PROVIDE REALLY GREAT SERVICE

Yeah... it's that easy.  We know, believe and are beholden to the notion that if you offer great technical service (haircuts, shaves, massages, etc.), and quality products (stuff that does what it says it does and exceeds expectations) and provide both of these in conjunction with first-rate customer service (smiles, knowledgeable staffers, fast delivery), you've indirectly done the best ad campaign available.  We trust that if one guy comes in and is blown away with his haircut and the way he's treated, his recommendation to  friends is 10-fold better than any glossy ad.  Same goes for the on line customer who gets his order faster and packed nicer than expected.  Basically, do things the right way and let your customers (or guests as we call em') spread the word.

Make sense?  Do you care?  The reason it might be of interest to you is to realize that we depend on you to help us grow and the only way we can earn your trust, en route to having you as our best spokespeople, is to treat you right. To make you trust us, believe in what we do and in turn spread the gospel. Of course, surrounding and superceeding all that is the belief that men should always be treated like kings and get more than they are paying for everytime.

Not sure our "provide great service" mission statement would get us funded in the VC world or other, but we're sticking to it and like going at it oursleves at this time.  As for the slick ad pitch man, we didn't have the heart to ask him if he needed a haircut?

January 16, 2008 |