Nobody Can Send A More Confusing Brand Message Than Us

As you may have read in past blogs or on our site, Grooming Lounge is in the process of re-packaging its existing shaving solutions.  At the same time, we're also in the final stages of releasing a line of hair care items, of course, all developed in our stores with the help of our skilled Master Barbers and Men's Skin Experts.

In an ideal world, we were schedule to launch/re-launch all nine products in the the coming weeks.  We wanted to introduce all the packaging at the same time so the Grooming Lounge brand would be very streamlined and no one would be confused at to what's our stuff and what's not. Then a funny thing happened -- we sold out of all our "classic" Shave Oil and Face Wash -- there was none of the previous packaging left.  It also just happened to be the case that these were the only two "new" products that were completed and ready to ship from the lab.

So, what to do we queried?  Should we release the new stuff and have two different types of packaging for the time being? Meaning, the Face Wash and Shave Oil would be in the new packaging, but the other two pieces of the Shave Line, the Shave Cream and Aftershave, would still be in classic containers?

In the end, we decided to go nutty and just give the people what they want -- our Shave Oil and Face Wash.  The new packaging is pretty sharp and for those who are confused a bit... you're gonna' have to get over it. All the "juice" inside the new bottle is still the same great stuff.

Check out the new stuff here or here and stay tuned for the other new products/packaging in the coming weeks.