At our flagship Grooming Lounge store in D.C., we have the unique privilege of handling the personal grooming for many of the nation's most powerful men. Because of the great number of politicians, lobbyists, and lawyers we are proud to call guests, Grooming Lounge has amassed some unique insight into how grooming affects the way our nation's leaders are viewed by the public and what these leaders should do to maintain or gain additional public support.
Recently, Grooming Lounge released its grooming tips for the 2008 Presidential front runners. Here's how a national daily paper summarized our suggestions:
One knows presidential campaigning is shifting into a higher gear when Washington's grooming experts start offering the top candidates image-makeover advice.
Not that they need any.
Who will forget in 2004, when Democratic presidential nominee Sen. John Kerry of Massachusetts resorted to Botox shots? Meanwhile, his running mate, former Sen. John Edwards of North Carolina, was criticized for being "way too interested" in his hair.
Nevertheless, Washington-based Grooming Lounge owners Mike Gilman and Pirooz Sarshar say voters historically choose the better-groomed candidate, particularly after the "perceived weaknesses" of their opponents "are played out in the media."
Without further ado, here's the pair's advice for a few of 2008's contenders:
Sen. John McCain: At age 72, the Arizona Republican needs to play up his youthful spirit by growing a goatee, skipping the tie occasionally, and wearing his top shirt button undone.
Sen. Barack Obama: The youngest candidate at age 42, the Illinois Democrat has the opposite problem from the aging Mr. McCain, and needs to exude wisdom beyond his years. Wear glasses full time, senator, and let some gray hair show through.
Rudolph W. Giuliani: The Republican former New York mayor should grow a beard and don sweaters for an enhanced "father-figure" imagery, which he lacks on all fronts.
Sen. Hillary Rodham Clinton: Instead of changing her looks, the New York Democrat needs former President Clinton to look more the "First Husband." Standing six inches above his wife, "with a full head of sometimes unruly white hair, dressed in a power suit with a bold tie, Bill often steals attention away from his wife." Cut the hair and wear neutral-colored clothes.
Although a bit tongue-in-cheek, we betcha' some of our advice gets followed. Stay tuned.