Metrosexual Is A Bad Word?
This week's BusinessWeek has a great article about men's buying habits, specifically in the area of men's grooming and style. It's an ultra-informative piece (did we mention that it features Grooming Lounge) that got us thinking how much we try to distance ourselves and our company from the unnecessary word "Metrosexual".
Now don't get us wrong, our business is built around men of style and substance who take great care of themselves. We go to great lengths to provide men with the best in grooming products and services -- and to do so in an environment that makes a man feel secure, special and like a true "Master of the Universe." That said, we find it silly that a guy who takes care of himself needs to be pigeon-holed as a "Metro." Why not just a "well-groomed" or "well-dressed" gentleman? That word is simply silly -- it puts an un-needed stigma on the modern gentleman.
So, I guess you'll never hear the "M" word again at the GL. Pirooz and I consider ourselves modern gentlemen. We like to dress well, take care of ourselves and make a great physical presentation. The vast majority of our valued guests and customers like to do the same. We will continue to provide an outlet for these gentlemen to take great care of themselves and to keep on looking and feeling great. If we asked them, I'm sure they would request to not be be called the "M" word.
Men who take care of themselves are guys guys, gay guys, smart guys, athletic guys, loud guys, quiet guys, funny guys, rich guys, etc. It's all about guys.
Thanks for listening and for your support of our company.




